Brand: CARAKARA
Company: Prashma’s Growberry Private Limited

1. Introduction

Welcome to CARAKARA.

This Privacy Policy explains how CARAKARA, operated by Prashma’s Growberry Private Limited ("CARAKARA", "we", "us", or "our"), collects, uses, stores, shares, and protects personal information when you visit our website, purchase our products, contact us, or use our services.

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services.

By using our website, you acknowledge the practices described in this Privacy Policy.

We are committed to handling personal information responsibly and in accordance with applicable data protection and privacy laws.

2. Information We Collect

We may collect personal information directly from you, automatically when you interact with our website, or from service providers involved in operating our business.

2.1 Personal Information

When you place an order, create an account, contact us, or interact with our website, we may collect:

• Full name

• Email address

• Phone number

• Billing address

• Shipping address

• Order details and purchase history

• Customer account information

• Communications and enquiries submitted to us

We collect this information to process orders, provide customer support, and operate our services.

2.2 Payment Information

When you purchase products from CARAKARA, payment information is processed through the payment methods and payment service providers available at checkout.

Depending on the payment method selected, the payment provider may collect and process information necessary to complete your transaction.

We may receive payment-related information such as payment status, transaction identifiers, and other details required for order processing, reconciliation, fraud prevention, and customer support.

Payment information is handled in accordance with the applicable payment provider's privacy and security practices.

2.3 Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Pages visited

• Website interactions

• Referring website or source

• Approximate location derived from technical information

• Date and time of visits

• Cookie identifiers and similar technical information

This information helps us maintain website functionality, understand how customers use our services, improve performance, and support security.

2.4 Information from Other Sources

We may receive relevant information from third parties involved in providing our services, including:

• Shipping and courier partners

• Payment service providers

• Ecommerce platform providers

• Customer support providers

• Analytics and marketing service providers

For example, a courier partner may provide updated delivery information to help us fulfil your order.

3. How We Use Your Information

We may use personal information for the following purposes:

3.1 Order Processing and Fulfilment

To:

• Process and confirm orders

• Receive and verify payments

• Arrange shipping and delivery

• Provide order updates

• Handle cancellations, refunds, replacements, and customer enquiries

• Maintain transaction and purchase records

3.2 Customer Support

To:

• Respond to questions and requests

• Resolve order-related concerns

• Assist with delivery or product issues

• Communicate important information regarding our services

3.3 Website Operations and Improvement

To:

• Operate and maintain our website

• Improve website performance and usability

• Identify and resolve technical issues

• Understand customer interactions

• Improve our products and shopping experience

3.4 Marketing and Promotional Communications

Where permitted by applicable law, and where any required consent has been obtained, we may use your information to:

• Send information about products and offers

• Share promotional updates

• Recommend products that may interest you

• Conduct marketing campaigns

• Understand customer preferences

You may opt out of promotional communications using the unsubscribe options provided or by contacting us.

Opting out of promotional communications will not prevent us from sending essential transactional or service-related messages.

3.5 Security and Fraud Prevention

To:

• Detect and prevent fraudulent transactions

• Protect customer accounts

• Maintain website security

• Investigate suspicious activity

• Protect our customers, business, and services

3.6 Legal and Regulatory Compliance

To:

• Comply with applicable laws and regulations

• Respond to lawful requests from authorities

• Maintain records required by law

• Enforce our applicable terms and policies

• Establish, exercise, or defend legal claims

4. Shopify and Ecommerce Services

Our online store operates using Shopify's ecommerce platform.

Shopify provides technology and services that support the operation of our website, including product listings, shopping carts, checkout, order management, and related ecommerce functionality.

When you interact with our website, Shopify may process personal information in connection with these services.

Depending on the services and features used, Shopify may also process technical information relating to website usage, transactions, security, and fraud prevention.

For more information about Shopify's privacy practices, please refer to Shopify's applicable privacy notices.

5. Sharing of Personal Information

We may share personal information with third parties when reasonably necessary to operate our business, provide services, or comply with applicable legal obligations.

These may include:

5.1 Ecommerce and Technology Providers

We may share information with Shopify and other technology providers supporting our website, checkout, hosting, customer communications, and ecommerce operations.

5.2 Payment Service Providers

Payment-related information may be shared with payment service providers to process transactions, verify payments, prevent fraud, and manage refunds.

5.3 Shipping and Delivery Partners

We may share your name, delivery address, phone number, and relevant order information with shipping and courier partners to fulfil your orders.

5.4 Customer Support Providers

We may use communication and support tools to respond to customer enquiries and resolve order-related issues.

5.5 Analytics and Marketing Providers

Where applicable, we may share relevant information with analytics and marketing service providers to understand website performance and conduct permitted marketing activities.

5.6 Business Transfers

If our business undergoes a merger, acquisition, restructuring, or transfer of assets, relevant personal information may be transferred as part of that transaction, subject to applicable law.

5.7 Legal Requirements

We may disclose information when required to comply with applicable laws, regulations, court orders, or lawful government requests.

We do not authorize service providers to use personal information for purposes unrelated to the services they provide to us, except where permitted by applicable law or their own disclosed practices.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support its operation and improve the shopping experience.

Cookies are small files stored on your device when you visit a website.

Depending on the technologies enabled on our website, cookies may be used for:

• Maintaining shopping cart functionality

• Supporting checkout and customer accounts

• Remembering preferences

• Website security and fraud prevention

• Understanding website traffic and performance

• Measuring the effectiveness of marketing activities

• Personalizing website experiences

Some cookies are necessary for the website to function correctly.

Other cookies may be used for analytics, advertising, or personalization, depending on the services enabled and your applicable privacy choices.

You may be able to manage cookies through your browser settings or any privacy controls made available on our website.

Disabling certain cookies may affect website functionality.

For additional information, please refer to our Cookies Policy.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms, or other external services.

These third parties may have their own privacy policies and data handling practices.

When you access a third-party website or service, the information you provide to that third party will generally be governed by its applicable privacy policy.

We encourage you to review the privacy policies of third-party services before providing personal information.

8. Data Security

We take reasonable steps to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.

Depending on the systems and services involved, security measures may include:

• Access controls

• Secure communications

• Appropriate account authentication

• Monitoring and security practices implemented by our technology providers

• Organizational measures intended to protect customer information

Our ecommerce platform and service providers may also implement their own security safeguards.

However, no method of electronic transmission or storage is completely secure.

We cannot guarantee absolute security of information transmitted through or stored using electronic systems.

If you believe your personal information or account has been compromised, please contact us promptly.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including:

• Processing and fulfilling orders

• Providing customer support

• Maintaining transaction records

• Complying with legal and regulatory obligations

• Resolving disputes

• Preventing fraud

• Enforcing applicable agreements

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

When information is no longer required, we will take appropriate steps to delete, anonymize, or otherwise handle it in accordance with applicable law and our data management practices.

10. Your Privacy Rights

Depending on applicable law, you may have rights concerning your personal information.

These may include the right to:

• Request information about personal data we hold

• Request correction of inaccurate information

• Request deletion of personal information, where applicable

• Withdraw consent where processing relies on consent

• Opt out of certain promotional communications

• Raise concerns about how your information is handled

Some requests may be subject to legal limitations or exceptions.

For example, we may need to retain certain order or transaction information to comply with applicable laws.

To submit a privacy-related request, please contact us using the details provided in the Contact Us section.

We may need to verify your identity before processing certain requests.

11. Marketing Communications

We may contact customers regarding new products, promotional offers, updates, and other marketing communications where permitted by applicable law.

Where required, we will obtain consent before sending promotional communications.

You can request to stop receiving promotional emails by using the unsubscribe link included in the communication or by contacting us.

For other marketing channels, you may use any available opt-out mechanism or contact our support team.

Please note that transactional messages relating to orders, payments, deliveries, and customer support may still be sent when necessary.

12. Children's Privacy

Our products are intended for adults aged 18 years and above unless otherwise stated.

Our website is not intended to knowingly collect personal information from children in violation of applicable law.

If you believe that personal information relating to a child has been provided to us without appropriate authorization, please contact us so that we can review the matter and take appropriate action.

13. International Data Processing

Our ecommerce platform and third-party service providers may operate in different countries.

As a result, personal information may be processed or stored outside India, depending on the services used.

Where applicable, such processing will be subject to relevant contractual safeguards, service provider practices, and applicable legal requirements.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business operations

• Website functionality

• Service providers

• Data processing practices

• Legal or regulatory requirements

When we update this Privacy Policy, the revised version will be published on our website.

Where required by applicable law, we will provide additional notice or obtain consent before implementing relevant changes.

We encourage customers to review this page periodically.

15. Contact Us

If you have questions, concerns, complaints, or requests regarding this Privacy Policy or the handling of your personal information, please contact us.

Company: Prashma’s Growberry Private Limited

Brand: CARAKARA

Email: info@carakara.com

WhatsApp: +91 96677 35717

Registered Office:

Prashma’s Growberry Private Limited
Khasra No. 650, Delhi-Meerut Road
Modinagar, Ghaziabad – 201206

Please include sufficient information in your enquiry so that our team can understand and respond to your request.

16. Related Policies

For additional information about shopping with CARAKARA, please review our other policies:

Terms & Conditions: /pages/terms

Returns & Refunds: /pages/returns

Shipping Policy: /pages/shipping

Cookies Policy: /pages/cookies

You may also contact our support team if you need assistance understanding any of these policies.